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Releasing September 2025
The 9-step system that transforms marketing chaos into predictable growth
Most businesses waste thousands on marketing that doesn't work because they're missing the foundation: Trust.
In his new book, Build A Trusted Brand, Tom Wardman reveals the proven 9-step Trust BLUEPRINT™ framework that transforms scattered marketing efforts into a systematic approach that consistently attracts qualified leads and shortens sales cycles.
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The 9 steps are:
- Buyer: Define your ideal customer
- Learning: Educate your market
- Understanding: Reveal your process
- Engagement: Connect authentically
- Pipeline: Guide the journey
- Repurpose: Multiply your content
- Impact: Tell compelling stories
- Negatives: Embrace radical honesty
- Time: Build for the long term
When followed in order, these nine steps create a systematic approach that builds unshakeable trust in your brand.
It's a simple, yet incredibly powerful process. While many businesses are stuck in a cycle where their long-term strategies are actually a series of short-term failures strung together, you'll be the one building sustainable marketing systems that compound results over time.
What makes the Trust BLUEPRINT™ so effective is its comprehensive nature. It provides a complete roadmap that any business can follow to build trust, generate qualified leads, and create sustainable revenue growth.
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About the book
Inside the pages
In a world where 80% of the buying decision happens before a prospect even contacts you, traditional marketing tactics simply don't work anymore.
In Build A Trusted Brand, Tom Wardman shares the systematic approach that businesses across industries are using to cut through marketing chaos and create predictable results. Built on the proven Trust BLUEPRINT™ framework, this book will show you how to:
- Transform your marketing from guesswork into a reliable system that consistently attracts qualified leads.
- Create educational content that answers your customers' real questions and positions you as the trusted authority.
- Develop authentic engagement strategies across social media, email, and zero-click content that builds lasting trust.
- Scale your marketing efforts through smart repurposing and team alignment without burning out your resources.
Whether you're struggling with inconsistent results, unsure what content to create, or simply tired of marketing that doesn't deliver ROI, this book provides the clear pathway forward you've been searching for.
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About the author
The expert behind the framework
Tom Wardman is a highly sought-after Fractional Marketing Director, CMO, and business strategist. He uses his learnings from a decade of real-world experience, from both in-house and within agencies, to help businesses use their marketing to build authentic relationships with their audiences.
Today, Tom helps businesses across the globe implement proven systems that build trusted brands and drive sustainable revenue growth. Through his work businesses learn to educate their buyers, earn their trust, and dramatically shorten their sales cycles.
By aligning leadership teams, empowering marketing and sales departments, and providing the frameworks and training they need, Tom helps organisations capture qualified leads and transform their customer experience. This approach has led to companies generating millions in revenue while building marketing capabilities that compound over time, turning them into the most trusted authorities in their markets.
Coming soon
Be amongst the first to try TrustBLUEPRINT.AI when it launches
TrustBLUEPRINT.AI is an AI-powered marketing tool designed to help businesses implement each step of the Trust BLUEPRINT™ framework with precision and speed.
The platform automates the process of applying trust-building principles, from creating buyer personas and educational content to developing sales enablement materials, generating clear, customer-focused marketing assets in minutes.
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Your trusted brand awaits
Order your copy of Build a Trusted Brand today
