Trust BLUEPRINT™ implementation

You've read the book.
Now let's make it work for your business.

Strategic consulting for founders and marketing leaders who want to implement the Trust BLUEPRINT™ framework properly, with expert guidance, not agency dependency.

Whether you're working through the book yourself or want hands-on support to accelerate your progress, this is how we turn the framework into a system your team owns and runs.

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Not sure if this is right for you? See how it works

The gap

You know what to do. But knowing isn't the same as doing.

You've read the book. Maybe you've read Endless Customers too. The principles make sense, but implementation is where things get stuck.

You need a guide in the form of consulting, not hand-holding. That way, you stay accountable, and I stay honest.

You don't want agency dependency

You want to build the capability yourself, not hand over responsibility to someone else and hope for the best.

You need challenge, not execution

You're not looking for someone to do it for you. You want someone who'll push your thinking, ask hard questions, and keep you honest.

You've started, but momentum has stalled

The initial energy has faded. You're not sure what's missing or what to prioritise next.

A different approach

Stop outsourcing your marketing. Start owning it.

This isn't done-for-you marketing or a templated coaching programme. It's strategic consulting designed for self-implementation, grounded in the Trust BLUEPRINT™ and informed by Endless Customers principles.

The old way

Agency dependency that keeps you stuck

Hand over your marketing and hope for the best

Pay for execution without understanding the strategy behind it

Results disappear when the agency relationship ends

Templated approaches that don't fit your business

You stay dependent, and they stay in control

"Trust us" without transparency on what's actually working

The New Way

Strategic guidance that builds internal capability

You implement, supported by expert consulting

Understand the strategy so you can own it long-term

Build systems your team can run without external dependency

Framework-driven, but adapted to your specific situation

You stay accountable, and in control

Honest challenge and clear direction at every step

How it works

Consulting built around your pace, your priorities, your ownership

No rigid programmes or fixed curricula. Just regular, focused sessions designed to keep you moving forward, with clarity on what matters now and what can wait.

The rhythm

We meet every 2–4 weeks, depending on your pace. You bring what you've implemented, where you're stuck, and what feels unclear or uncomfortable. I bring pattern recognition, prioritisation, honest feedback, and clear next steps.

Your role

You stay in the driver's seat. You do the implementation. You make the decisions. This isn't about handing over responsibility; it's about borrowing perspective from someone who's seen the path before.

The focus

Each session centres on identifying trust bottlenecks in your marketing, removing false certainty, helping you see what you're missing, and deciding what to prioritise now, and what can wait.

My role

I challenge your thinking, ask the questions you're avoiding, and help you stay accountable to the strategy you've committed to. No sugar-coating. No telling you what you want to hear.

The outcome is that you don't outsource responsibility; you borrow perspective.

The foundations

What you'll find in Build a Trusted Brand

Everything we work on together is grounded in the Trust BLUEPRINT™, the 9-step system from Build a Trusted Brand. We also draw on Endless Customers principles as a complementary execution philosophy, not a rigid playbook.

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1. Trust BLUEPRINT™

The core framework. A 9-step system for building marketing that earns attention, generates trust, and drives predictable growth, all owned by your team.

2. Buyer questions and Big 5 content

Identify the questions your buyers are actually asking and create content that answers them honestly, including the topics most businesses avoid.

3. Sales and marketing alignment

Break down the silos. Build shared language, shared goals, and content that helps your sales team close deals faster.

4. Trust signals and proof

Establish credibility through transparency, social proof, and third-party validation, so buyers trust you before they ever speak to you.

5. Radical honesty

Talk openly about pricing, comparisons, and the downsides of what you offer. The businesses that win are the ones willing to be honest when others aren't.

6. Compounding trust over time

This isn't a quick fix. It's a system designed to build momentum, where every piece of content strengthens your position in the market.

Pricing

Choose the level of support that fits where you are

Three options, each designed around a different pace and depth of engagement. No long-term lock-ins, no inflated pricing to manufacture commitment. The responsibility, and the upside, stays with you.

Lite Advisory

For founders who want a trusted sounding board, sharper thinking, and the right nudges without hands-on execution.

What happens when businesses commit to building trust

These aren't projections. They're documented outcomes from businesses that have implemented the principles in this book.

$45m

From one pricing article

River Pools published honest content about costs. That single article generated $45 million in revenue over three years.

70%

Better sales-marketing alignment

Organisations where sales and marketing work together see 70% higher conversions and 200% more revenue.

Higher customer retention

Companies where trust-building is everyone's job, not just marketing's, keep customers three times longer.

How this fits

This is often where readers of the book start

For most people, consulting is the right first step, a way to get clarity, build momentum, and avoid the common mistakes that slow implementation down.

Some clients later choose to layer in deeper support when the timing is right. If you have a team ready to operationalise at scale, the In-House Sales & Marketing Mastery programme might be the next step. But there's no pressure to think about that now.

Explore Mastery

Questions

Things you might be wondering

if your question isn't answered here, get in touch to discuss it further.

How long is the minimum commitment?

How much time will this require from me?

What if I haven't finished reading the book yet?

Do I need a marketing team to make this work?

Can I implement the Trust BLUEPRINT™ without consulting?

How is this different from hiring a marketing agency?

What if I'm already working with an agency or other vendors?

How will I know if this is working?

What happens after the engagement ends?

What does it look like to get started?

Get started

Apply for Trust BLUEPRINT™ Consulting

This is a fit-based engagement, as not every business needs this, and that's okay.

If you've read the book and you're ready to implement, I'd like to hear from you. Fill out the form and we'll schedule a short conversation to see if this is the right next step.

No commitment, no pressure; just an honest chat about where you are and where you're trying to go.

You've read the book.Now let's make it work for your business.