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Tom Wardman
Buyer Personas | Buyer Journey
How to Map Content to the Buyer's Journey: The Complete Marketing Playbook
September 30th, 2025|7 min read
Content Marketing | Buyer Personas
How to Define Your Ideal Customer Beyond Demographics: A Values-Based Approach
August 18th, 2025|6 min read
Buyer Personas | Marketing Strategy
Why Most Buyer Personas Fail (And the 7-Step Fix That Works)
August 12th, 2025|7 min read